SATURDAY SUN
The boys over at Saturdays NYC have teamed up with Gap to bring their surf-ish gear to your local mall. In stores Sept. 27.
—S O U T H B O U N D S U A R E Z
3 comments
The boys over at Saturdays NYC have teamed up with Gap to bring their surf-ish gear to your local mall. In stores Sept. 27.
S O U T H B O U N D S U A R E Z 
Ooh I’m excited because I love Saturdays Surf, but I don’t know how I feel about partnering with Gap. I don’t see the latter as having the same style or essence as Saturdays. I feel like it will push Saturdays’ branding away from a niche boutique and more towards a mainstream, generalized itching line.
Clothing, not “itching”
Oh I’m excited because I love Saturdays but I’m not sure how I feel about partnering with Gap. I feel like the latter doesn’t fully capture the essence and style of Saturdays and will push it away from a boutique niche brand to a more generalized mainstream clothing line.