Sprinkling her soulful sliding skills and good life vibe at breaks around the world, Kassia Meador has been a longtime source of inspiration for the surf community, myself included. I loved her already for being a Los Angeles-area local, but her continued expression of grace and creativity is attention grabbing. She has a contagious attitude and style that’s difficult to ignore, which she translated into her own signature line of wetsuits for a number of seasons with her former sponsor, Roxy. Now behind the wheel of her brand, Kassia Surf, Meador continues to share her personal style with all her fellow “mermaids” and gives us the space treatment this Spring in her debut season. If the lookbook below is any indication, this is the start of something beautiful. Take a peep and pre-order your suit here.

S•T•E•L•L•A•S•P•O•R•T

January 6, 2015

SPORTS[gear], WOMENS[fashion]

Leave a comment

Officially launching January 15, adidas and Stella McCartney are expanding their partnership and introducing StellaSport, a junior-focused fitness line with the sleek aesthetic you’ve come to know from Stella. Think the Selena Gomez-approved NEO line meets adidas by Stella McCartney, to be exact. The brand promises the usual intention of mixing gym-to-street styles for an effortless transition throughout your day and also lists “self-lacing” sneakers (!) in its mix. Peek the look book below.