With the start of June unofficially kicking off Summer, Forever 21 launched a special capsule collection that blended sport and swim to inspire more outdoor and water workouts. Water fitness items (surf, SUP) have been at the top of my list to work on since I came on board at Forever 21, so I’m so pleased to see part of that vision come to fruition. As a Los Angeles local, the ocean is one of my biggest inspirations and design influences, which made tackling this collection a breeze. Personal preferences aside, it was great to partner with our Swim team and make product that functions both in and out of the water. The sports bras and leggings are all water-friendly (made of traditional swim tricot), so you can stand up paddle and run in them. To celebrate the launch, I’ll be giving away a few accessories from the line soon – stay tuned!
A number of styles are already sold out, but check out the entire collection here!
To see more looks, continue below. Read More
Fresh in this week, The Keith Haring Foundation has partnered again with Forever 21 to bring Haring’s rich prints to life in a small activewear capsule. Featuring wicking and branded elastic, these are sure to make a bold and welcome shake-up to your regular activewear rotation.
KHxF21: Sports Bra // Legging // Tank // Capri
Officially launching January 15, adidas and Stella McCartney are expanding their partnership and introducing StellaSport, a junior-focused fitness line with the sleek aesthetic you’ve come to know from Stella. Think the Selena Gomez-approved NEO line meets adidas by Stella McCartney, to be exact. The brand promises the usual intention of mixing gym-to-street styles for an effortless transition throughout your day and also lists “self-lacing” sneakers (!) in its mix. Peek the look book below.
[photos via Fashionista//FMag]
From retail stores to the NFL, October 1 signals the influx of a lot of pink with Breast Cancer Awareness Month kicking off. Forever 21’s put together a collection of various items that will contribute to The Keep A Breast Foundation, including the above items from our Activewear team. Check it out!
Woven Jacket // Track Jacket // Legging // Sports Bra
Who doesn’t love a little tie-dye for summer? Well, we love tie-dye so much that we did three different types. Perhaps you’ve already peeked some of these over on Blogilates! The scrunch dye is my favorite of the bunch; I already snagged the bodysuit. What’s your favorite?
Summer 2014 is just starting to pour into the stores and online at Forever 21, and I’ve been waiting to share pieces of it. This season has a strong emphasis on softness and yoga influences, and I’m really excited about some of the key details, including our crochet textures. It’s an easy update to regular athletic mesh and a great option to layer for depth of color. There’s a second set for this group that will drop later this Summer that’s more of a spliced group, so keep any eye out for that.
Yesterday, Nike released their Women’s look book for Spring/Summer ’14, and the presentation is quite fantastic if I may say so. It looks like Nike is taking a step away from their traditional athlete-focused shoots and graduating to every day, street influences. I see bits of the Without Walls attitude in here. Check it out.
Also, the NTC Tour is making their third and final stop here in Los Angeles on March 15! Join me and tons of other ladies that day and get a Nike+ Fuelband. Sign up!
As we’re in the midst of the back-to-school season, primary colors are popping up everywhere, fittingly so. (Not that anyone buys workout gear for class though.) Anyway, I love the classic combo of yellow, blue, and red, especially with the variety of hues available on the market. What’s your favorite?
Row 1: adidas // Row 2 & 3: Forever 21 // Row 4: Lululemon
You guys, I’m bursting with excitement for this launch. Although it doesn’t technically launch until tomorrow, Jan. 10th, the lookbook is available, so take a gander. Having had the opportunity to work first-hand on this line was an absolute pleasure, and I wish Roxy the best of success on it.
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