BEHIND THE DESIGN

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Paul Lukas, of ESPN and Uni-Watch, recently interviewed Under Armour designer Adam Clement, the man behind this polarizing look. Clement basically has a hand in all uniform or on-field product, and, as someone who’s in the same field, I’m all ears when it comes to designers sharing their vision and design process. This quote from Clement is a personal reminder I’ve found myself repeating often over the years:

“When you do a project like this, you always want to go a little further than maybe you’re even comfortable with yourself, and then you can bring it back a little. I always have to remember that I am not the target audience.”

So much easier said than done. Take a few minutes and read for yourself: Part 1, Part 2, Bonus

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