Urban Outfitter‘s is officially jumping into the active sector, which seemed a long time coming as they’ve evolved into a full lifestyle company. Meet Without Walls, a mix of UO product and curated outside brands to cater to the outdoor-urban customer who has a serious case of wanderlust.
Here’s what UO says in their own words:
“Without Walls is performance clothing and gear for fitness, surf, trail, and cycle, so you can keep moving without looking like everyone else. We don’t chase adventures, we create them. We are @gowithoutwalls #WithoutWalls. #GetMovingHaveFun #MoreToExplore”
I’m super curious to see how fitness customers react to the range and turning to UO for athletic options. Looking forward to checking it out in person next week.