I’ll keep it short and sweet: this lookbook is the best Roxy’s looked lately. While Roxy always has been, and always will be, about the youth and energy the ocean brings, shooting the riders in B&W emphasizes the strength and beauty they possess. The fact that it makes me want round up a group of girlfriends and travel is just a bonus.
See the complete collection here. Happy Friday!
With the start of June unofficially kicking off Summer, Forever 21 launched a special capsule collection that blended sport and swim to inspire more outdoor and water workouts. Water fitness items (surf, SUP) have been at the top of my list to work on since I came on board at Forever 21, so I’m so pleased to see part of that vision come to fruition. As a Los Angeles local, the ocean is one of my biggest inspirations and design influences, which made tackling this collection a breeze. Personal preferences aside, it was great to partner with our Swim team and make product that functions both in and out of the water. The sports bras and leggings are all water-friendly (made of traditional swim tricot), so you can stand up paddle and run in them. To celebrate the launch, I’ll be giving away a few accessories from the line soon – stay tuned!
A number of styles are already sold out, but check out the entire collection here!
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Customizing stuff online is always fun, for me at least. I can’t tell you how many times I’ve played with mocking up my own Nike ID kicks, just because. Nike’s now brought the same fun to Hurley with their Phantom boardshorts, the surf equivalent of Nike Tempos. Above is a shot of the latest creation I put together; maybe one day I’ll commit to a pair.
Start creating here.
Vans is known for their custom culture, so it’s fitting for them partner with RIT Dye for a DIY boardshort package. By the look on Dane Gudauskas’ face, he seems like a satisfied customer. Or very manic.
If only there were a women’s version.
Available here.
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