Sprinkling her soulful sliding skills and good life vibe at breaks around the world, Kassia Meador has been a longtime source of inspiration for the surf community, myself included. I loved her already for being a Los Angeles-area local, but her continued expression of grace and creativity is attention grabbing. She has a contagious attitude and style that’s difficult to ignore, which she translated into her own signature line of wetsuits for a number of seasons with her former sponsor, Roxy. Now behind the wheel of her brand, Kassia Surf, Meador continues to share her personal style with all her fellow “mermaids” and gives us the space treatment this Spring in her debut season. If the lookbook below is any indication, this is the start of something beautiful. Take a peep and pre-order your suit here.
Just the thing I need this Monday morning: a little surf inspiration courtesy of Chanel and Baz Luhrmann. I’m smitten over the “5” Wetsuit. The BTS video of the locations also give a few neat insights into the filming of the ad, too. Happy Monday!
Baggu’s Wetsuit Bag caught my eye on Acquire yesterday for two reasons: 1. I had no idea Baggu did more than simply bags [whoops], and 2. the idea of a wetsuit bag, although not something I’d purchase, was interesting. It’s fully seamed, sealed, and really shiny to make it sure your wetsuit doesn’t leak all over your car trunk and big enough to stand inside. Baggu has teamed up Pilgrim Surf and Supply to create a few beach day essentials: the aforementioned bag, a surf sling, and rack pads. I’m personally fine with the regular [read: cheaper] options that most surf companies offer, but I appreciate there being newer, more colorful options that stand out in the standard sea of black product.
Those British surfers over at Swami’s sure make pretty boards. I’m also a major sucker for feathers. Swooning!
…should I call this post Kook’s Corner? I’m all for new artwork on surf boards, but when they’re non-endemic collector items, it gets a little old sometimes. The copy on the Vogue article is painful and obvious, too. Anyway, Tommy Hilfiger and his people rounded up a group of artists to do a very limited run of boards this Spring.
Surfing + Italy. Chris Del Moro and friends make this life look positively dreamy.
You guys, I’m bursting with excitement for this launch. Although it doesn’t technically launch until tomorrow, Jan. 10th, the lookbook is available, so take a gander. Having had the opportunity to work first-hand on this line was an absolute pleasure, and I wish Roxy the best of success on it.
Colored neoprene dreams, people. Particularly loving the bottom left. Reminds me that I should probably start giving my own wetsuit some attention again…
via Velvet Dreams.
Spotted these goodies at James Perse. Diggin’ the walnut wood.