Here goes my first post of 2016, and it’s unsurprisingly about the Super Bowl, my favorite event. As what I believe to be an effort to further encourage women’s viewership, the NFL has paired up again with the CFDA for 50 one-of-a-kind, designer-decorated footballs. In 2014, 48 designers contributed to the helmet project [here]. This year’s class includes, Rag & Bone, Rachel Zoe, Alice & Olivia, Jennifer Meyer, Marchesa, Rebecca Minkoff, and Prabal Gurung, to name a few. You can see the rest of the collection on the link below. What are your favorites? Do you think the NFL and CFDA make a good partnership?

The auction is on now until February 14 with all balls on display in San Francisco, home of Super Bowl L*, from January 3-February 7. Auction proceeds wiill benefit the NFL Foundation. Get your bid on.

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