Last time the CFDA paired up with the sporting world, we got this collaboration. Now Super Bowl XLVIII is the latest designer challenge with 48 helmets re-interpreted through fashionable eyes. Some designers on the list include Billy Reid, Blake Mykoskie for Toms, Cynthia Rowley, Dannijo, Public School, Rag & Bone, Diane von Furstenberg, Donna Karan for Donna Karan and DKNY, John Varvatos, Marchesa, Monique Lhuillier, Narciso Rodriguez, Nicole Miller, Olivier Theyskens, and Pamela Love.
I’m surprised by the lack of color so far. Couldn’t Narciso’s be easily added to an Oregon uniform? Bloomingdales will be showcasing all helmets starting next week as they go onto auction from 1/15-2/4. 100% of all proceeds will go to the NFL Foundation.
Get your bids ready.