Here goes my first post of 2016, and it’s unsurprisingly about the Super Bowl, my favorite event. As what I believe to be an effort to further encourage women’s viewership, the NFL has paired up again with the CFDA for 50 one-of-a-kind, designer-decorated footballs. In 2014, 48 designers contributed to the helmet project [here]. This year’s class includes, Rag & Bone, Rachel Zoe, Alice & Olivia, Jennifer Meyer, Marchesa, Rebecca Minkoff, and Prabal Gurung, to name a few. You can see the rest of the collection on the link below. What are your favorites? Do you think the NFL and CFDA make a good partnership?
The auction is on now until February 14 with all balls on display in San Francisco, home of Super Bowl L*, from January 3-February 7. Auction proceeds wiill benefit the NFL Foundation. Get your bid on.
Last time the CFDA paired up with the sporting world, we got this collaboration. Now Super Bowl XLVIII is the latest designer challenge with 48 helmets re-interpreted through fashionable eyes. Some designers on the list include Billy Reid, Blake Mykoskie for Toms, Cynthia Rowley, Dannijo, Public School, Rag & Bone, Diane von Furstenberg, Donna Karan for Donna Karan and DKNY, John Varvatos, Marchesa, Monique Lhuillier, Narciso Rodriguez, Nicole Miller, Olivier Theyskens, and Pamela Love.
I’m surprised by the lack of color so far. Couldn’t Narciso’s be easily added to an Oregon uniform? Bloomingdales will be showcasing all helmets starting next week as they go onto auction from 1/15-2/4. 100% of all proceeds will go to the NFL Foundation.
Get your bids ready.
Derek Lam skateboard, I love you. I am fully aware that I will never ride this and that it will only sit in a corner, but I still have every intention of purchasing it. Then again, that’s only if Target’s site doesn’t have another Missoni-meltdown.
The CFDA and the New York Mets are turning 50! To celebrate, Loomstate, Billy Reid, Shipley & Halmos, and Yigal have thrown together some nifty team gear.
Pre-order your faves here.
Victor Cruz, in Calvin Klein Collection, and Shaun White, in Antonio Azzuolo, from last night’s CFDA awards. Not too shabby.